Revenue & Performance Marketing Specialist

Job Description

Role Overview

We’re looking for a Revenue & Performance Marketing Specialist to drive measurable revenue growth by leading the execution, optimization, and analysis of our paid marketing efforts. This role focuses on both D2C customer acquisition and B2B lead generation—targeting retail partners, resellers, and distributors who can carry Ladeena’s product line.

You’ll manage cross-platform campaigns, align with content and analytics teams, and integrate both paid media insights and SEO performance data into campaign decisions to maximize effectiveness.

Key Responsibilities

Campaign Strategy & Execution

Plan, launch, and manage paid campaigns across:
Meta (Facebook/Instagram), Google, TikTok, LinkedIn, WhatsApp, Email, and Affiliate Platforms
Develop funnel strategies to:
Acquire D2C customers through lead generation and retargeting
Attract B2B partners (resellers, retailers, and distributors)
Conduct structured A/B testing on creatives, copy, targeting, and landing pages
Build and manage segmented audiences based on ICP, behavior, and intent

Demand Generation, ABM & SEO Alignment

Execute personalized campaigns targeting high-value B2B accounts (Tier 1)
Retarget ABM and website visitors with relevant content (e.g., case studies, product specs)
Incorporate SEO insights into campaign strategy—including keyword trends, search intent, and content optimization—to improve quality scores, landing page relevance, and organic-push alignment
Partner with the content and web team to ensure paid efforts and SEO strategies are aligned and mutually reinforcing

Content & Event Amplification

Promote content assets (e.g., webinars, blogs, influencer collaborations) via paid media
Support retail and brand activation events with targeted campaigns
Ensure campaigns and content leverage top-performing keywords and are optimized for discoverability and conversion

Budget Management & Optimization

Allocate and monitor campaign budgets across platforms to maximize ROAS and minimize CAC
Adjust bids, creatives, and targeting based on performance data
Ensure campaigns stay within budget while supporting top and bottom-funnel goals

Analytics, Insights & Reporting

Use tools like Google Analytics, HubSpot, Mixpanel, and Salla to:
Track KPIs: CTR, ROAS, CAC, CPL, funnel conversion, LTV
Analyze platform and e-commerce performance data
Integrate SEO performance data (e.g., search traffic, keyword rankings, bounce rates) into reporting for more holistic visibility
Build and deliver weekly and monthly reports with recommendations to optimize acquisition and retention

Success Metrics (KPIs)

Direct revenue growth from paid campaigns
ROAS and CAC performance
Qualified B2B leads from retailers and resellers
Content and SEO engagement metrics (CTR, time on page, keyword traffic)
Funnel conversion rates and budget efficiency

Desired Candidate Profile

Any Nationality

Secondary School

Any

Qualifications

1–3 years of experience in performance marketing, demand generation, or paid media
Hands-on experience with Meta, Google, TikTok, and LinkedIn Ads
Familiarity with e-commerce platforms (Salla, Shopify, or BigCommerce)
Basic understanding of SEO principles and ability to integrate keyword and performance insights into paid strategy
Proficient in campaign analytics and reporting tools (e.g., GA4, HubSpot, Mixpanel)
Attributes

Results-driven and analytical
Self-managed with strong organizational skills
Comfortable collaborating with content, SEO, design, and analytics teams
Passion or experience in cosmetics, beauty, lifestyle, or consumer e-commerce