Loyalty Marketing Officer (6 months contract)

Job Description

Job Purpose

Responsible for the implementation of the loyalty marketing strategies (including brand, acquisition, accrual, redemption and customer engagement) through development and delivery of loyalty marketing campaigns, assets and initiatives in order to achieve pre-determined outcomes, both performance and customer satisfaction focused.
Ongoing communication delivery & upkeep

Act as a single point of contact for management, execution and optimisation of the core communication vehicles including e-statements, email campaign, brochures and direct mailer, utilising key channel metrices to inform change and measure success.
Assist in campaign delivery through web and email updates and hands-on production efforts of mail and web, to support timely delivery to market for loyalty marketing campaigns.
Up-keep, optimise and report on automated trigger assets through regular review of materials and their performance to ensure consistent customer interface delivery in accordance to the team customer engagement and revenue targets.
Marketing campaign and assets

Along with key stakeholders and supported by the loyalty marketing manager, regional loyalty manager and digital direct team members, work to solve business and customer problems through developing relevant campaign assets, printed assets, wen assets and toolkit elements.
Support the progression of the creative process for campaigns through submission of briefs, ADMAT’s and review of assets in accordance to an agreed creative campaign brief.
Work closely with creative teams to develop asset suited that extend to support localised delivery and overall personalisation of campaigns at all available touch-points, in order to deliver a sticky and positive customer interaction.
Work with the loyalty marketing creative designer and other key stake holders, to identify additional opportunities for asset creation, suitable for localised delivery, ensuring sufficient material are available to service personalisation in customer facing materials.
Provide recommendation to identify the right audience for campaigns, considering customer segmentation, micro-segmentation and loyalty lifecycle in an aim to deliver target-oriented campaigns.
Partnership marketing support

Partner materials to ensure brand is accurately represented in all co-branded assets.
Support in cultivating successful partnership relationships through supporting the co-creation of a partnership marketing calendar as well as facilitating the delivery of the approved campaigns, ensuring the partnership commitments are realised through successful and collaborative customer facing campaigns.
Channel expansion

Consider the use of group-wide assets during campaign development and delivery, with an aim to support overall business revenue, customer engagement/loyalty through resourceful use of assets.
Contribute toward campaign channel expansion efforts by consideration and providing a recommendation for multiple channels and touch points to be used, including the use of BTL (below the line), TTT (through the line) and ATL (above the line).
Desired Candidate Profile

Any Nationality

Any Graduation

Any

Any Degree.
Min 5 years of Loyalty marketing experience.