Senior Digital Marketing Specialist
Job Description
Develop and execute data-driven digital marketing strategies that align with business goals and drive measurable results.
Analyze digital performance metrics using tools like Google Analytics to continuously optimize campaigns and enhance ROI.
Lead cross-functional teams in the creation and implementation of integrated marketing campaigns across multiple digital channels.
Manage paid media budgets and optimize ad spend across platforms like Google Ads and Facebook Ads for maximum effectiveness.
Conduct thorough market research to identify trends, opportunities, and competitive positioning to inform campaign strategies.
Create high-quality, engaging content for various digital platforms, ensuring brand consistency and voice.
Utilize SEO best practices to enhance organic search visibility and drive traffic to the company’s digital assets.
Stay updated on the latest digital marketing trends, tools, and technologies to maintain a competitive edge.
Mentor junior team members and provide training on digital marketing best practices and tools.
Collaborate with sales and product teams to align marketing initiatives with customer needs and product offerings.
Desired Candidate Profile
Indian, Sri Lankan, Any Arab National, Any Nationality
Bachelor of Commerce, Bachelor of Business Administration, Master of Arts(Communication, PR/ Advertising), MBA/PG Diploma in Business Mgmt(Marketing)
Any
Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
Minimum of 5 years of experience in digital marketing, with a proven track record in managing successful campaigns.
Certifications in Google Ads, Google Analytics, or HubSpot are highly desirable.
Experience in B2B or B2C digital marketing across diverse industries, particularly tech or e-commerce.
Proficiency in English is required; additional languages such as Spanish or Mandarin are a plus.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Strong organizational skills and attention to detail to manage multiple projects simultaneously.
A creative mindset with the ability to innovate and generate fresh marketing ideas.
Exceptional communication skills, both written and verbal, to convey ideas clearly and persuasively.
