Performance Marketing Specialist

Job Description

We are looking for a highly skilled and data-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns across LinkedIn Ads, Google Ads, META Ads, TikTok Ads, and other platforms. The ideal candidate should have a strong background in lead generation, CRM integration, tracking lead conversion, and data analytics. Experience with GA4, Google Search Console, GTM, and keyword research is essential.

This role requires someone with a strategic mindset, strong analytical skills, and a deep understanding of digital advertising and performance tracking. If you have a passion for scaling campaigns, optimizing ROAS, and driving measurable business growth, we want to hear from you!

Key Responsibilities

Paid Advertising & Lead Generation

Develop, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, META Ads (Facebook & Instagram), and TikTok Ads.
Conduct thorough keyword research and audience segmentation to improve ad targeting.
Implement and test ad creatives, landing pages, and conversion strategies to maximize lead generation.
A/B test ad copy, creatives, and bidding strategies to improve CTR and conversion rates.
Manage daily budgets, pacing, and bid strategies to ensure maximum ROI.
Tracking, Analytics & Reporting

Track lead generation, customer journeys, and conversion rates from ad platforms to CRM.
Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking to measure ad performance.
Regularly analyze performance metrics (CPC, CPA, ROAS, CTR, etc.) and provide actionable insights.
Generate weekly/monthly reports with campaign insights, key takeaways, and recommendations for improvement.
Monitor and optimize funnel performance, ensuring leads are effectively nurtured and converted.
CRM & Lead Nurturing

Integrate and track lead data through CRM systems to monitor the sales pipeline.
Work closely with the sales team to ensure lead qualification and nurturing strategies are aligned.
Set up automated workflows for lead nurturing through retargeting, email campaigns, and remarketing ads.
Budgeting & Strategy

Allocate and optimize marketing budgets to maximize ROI.
Plan and implement multi-channel performance marketing strategies.
Stay updated with advertising trends, new platform updates, and industry best practices.

Desired Candidate Profile

Any Nationality

Bachelors in Computer Application

Any

Key Requirements

Minimum 3-4 years of hands-on experience in performance marketing.
Expertise in LinkedIn Ads, Google Ads, META Ads, and TikTok Ads.
Strong knowledge of lead generation and conversion tracking.
Experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM).
Ability to track leads from generation to conversion through CRM integration.
Proficiency in budget management, bid strategy, and ROI optimization.
Strong analytical skills to interpret data and optimize campaigns.
Excellent understanding of A/B testing, remarketing, and audience targeting.
Experience in preparing detailed performance reports and campaign analysis.
Strong communication skills and ability to collaborate with cross-functional teams.
Preferred Qualifications

Experience with third-party automation and tracking tools.
Knowledge of email marketing and marketing automation platforms.
Understanding of SEO best practices and how they complement paid campaigns.
Experience working in B2B, education, or technology industries.
Resume Screening Questions (LinkedIn Filter)

Do you have at least 3-4 years of experience in performance marketing? (Yes/No)
Are you proficient in LinkedIn Ads, Google Ads, META Ads, and TikTok Ads? (Yes/No)
Have you worked on lead generation campaigns before? (Yes/No)
Have you used GA4, Google Search Console, and GTM for tracking? (Yes/No)
How many years of experience do you have in campaign budget management and bid optimization? (Numeric)
Have you managed a CRM for lead tracking and conversion analysis? (Yes/No)
Have you set up and analyzed conversion tracking for paid campaigns? (Yes/No)
How many lead generation campaigns have you run in the last 12 months? (Numeric)